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Business

Social Media Strategies to Boost Your Sales

We are living in a saturated and competitive world of social media, and it’s becoming increasingly hard to stand out. Businesses, regardless of size, have to set themselves apart and create eye-catching content that stands above their crowd. Everyone is trying to do their thing differently, to woe their following. There is a need to become more creative if you want to deliver results for your business. However, will the application of the right strategies, you can stand out. Here are a couple of ways to go about it.

Write enticing headlines

Clickbait is the way to go throughout social media. For people to click on your social media post, your headlines must be engaging. You need to include a shock factor or use trending and relevant phrases that would make your audience to be instantly attracted to what you have to offer. However, for the headlines you use, ensure they are not over-promising and under-delivering. Users would not need much thinking to decide if to click to a post or not, so ensure you also create a balance between the words you use on your headlines and their practicality.

Get a working website

Create an easy and accessible website and have it well optimized to work well on tablets and mobile devices. You will want your users to have easy navigation to your sites and enhance their browsing experience. A poorly designed and complicated website will frustrate your site’s visitors and turn them away. Ensure your site also offers opportunities for potential new customers to subscribe to your content.

Make use of social proof

Gaining more authority on social media can even work better if you show social proof of people who have had good interaction and success with your products or services. Get good and efficient testimonials of customers who have had previous good experience with your products and have them post photos and videos on social media while using your product.

Have a personality

Another problem companies have to deal with is the way today’s customers have a short attention span. If someone clicks on a link and it’s not immediately engaging, they are likely to get bored and they will move on. Most of us have a short attention span. To solve this issue, it is important to have a business personality that you can stick with. You can use visually engaging images and create a personality from the content you share. Have a goal of ensuring a large percentage of people click on your content and engage.

Be relevant

The more relevant you are to your audience, the more followers you will continue to attract. To provide relevance, you need to make use of good content that encourages readers to continue clicking and reading your content. If you have nothing so resourceful to share on a daily basis, then post less. Ensure every post has a purpose and form part of the core mission and vision of your company. Always stay relevant and unique.

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Business

How to Write a Mission Statement

A mission statement articulates the purpose of a company. It announces to the world at large why an organization exists. Every business should have mission statements that unify the organization. You should think of a mission statement as a combination of what a business does, how, and why it does it, and all this is expressed in a way that encapsulates the values that are important to you. It can be a challenge to clearly and concisely bring all these ideas together. For this reason, we follow a simple approach and guide on how to come up with a company’s mission statement.

Describe what your company does

When describing what your company does, there is no room to be fancy. You need to be straight to the point and say it as it is. What products or services does your company produce or sell? Get down to the basics and be straight to answer this question. Be specific on the purpose of your company. It can be selling shoes, providing educational services, growing market vegetables, designing phone apps, among others.

Describe how your company does what it does

This part can be tricky to fill out. This is because you will not be looking for a detailed description of the physical operations of your business. To be able to answer this part in the right manner, you should be able to incorporate one or more of the core values of your business into your description. Take time to list the core values of your business. You might have values such as; providing high-quality products, providing superior customer service, protecting the quality of the environment, ensuring equal access to resources, among others.

Add why your company does what it does

This part of the mission statement should describe your spark or the passion behind your business. Why does your business do what it does? You should take a moment of reflection to think about why you started your business in the first place. When you are done crafting one, have a look at your mission statement and see if it fully captures what you want to say, and evaluate if there is a better way of saying it.

Put your mission statement to work

Once you have crafted the mission statement of your business, the next step is to put it into work. You would want your mission statement to direct your business planning, and also be at the front and center of the minds of everyone who works and interacts with your business. It should also explain to your prospects why they would want to do business with you. Some businesses will go to the extent of making their mission statement the core theme of their advertising campaigns. You should make your mission statement highly visible on your business premises, websites as well as in all your marketing materials.

There are some notable examples of mission statements we should all look forward to emulating. An example of one to look at is Facebook. Founded in 2004, its mission is to give people the power to build community and bring the world closer together. This explains the reason why people use Facebook to stay connected with their friends and family.

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Business

How to Increase Productivity Using the Pareto Principle

When you understand the Pareto principle, you can use it to get more work done. Companies today heavily embrace the Pareto principle and in so doing, their productivity is heavily boosted. As a small business owner, you wear many hats, from administration to accounting to sales and marketing. With so many conflicting demands and priorities, it becomes easy to get overwhelmed. This is where you apply the Pareto principle. When you understand to apply this productivity principle, you can get more work done with less effort and boosted productivity

What is the Pareto Principle

Before we can have a look at how the Pareto principle can help boost your productivity, it is important to understand what the principle is all about. Termed as 80/20 rule, it was invented by the famed Italian economist Vilfredo Pareto, who observed 80 percent of Italy’s land and wealth was owned by 20 percent of its population. Translated to general terms, 80 percent of out outcomes are driven by 20 percent of our efforts. It doesn’t have to be exactly this figure, as you can try to find a balance between 75/25 and 90/10. This shows that if the 80/20 rule allows you to maximize your efforts, ensure everything you do is driving the highest level of results.

Adopting the 80/20 mindset in Business

Now that you have known what Pareto principle is, you should know its impact on business. There are different ways the 80/20 rule can transform your business. It will lead to less stress so that you don’t spend a lot of time working on tasks that do not produce any real results. When you work on things that don’t matter, you will feel the burnout and your productivity will be slowed down. Applying the 80/20 rule will hone your tasks so that it can have a real impact on your business.

Additionally, you will generate a higher level of engagement with your work. In addition to making you feel overwhelmed, you will be spending a lot of time and energy on tasks that are not important and not working, and as a result, you feel bored and frustrated and completely disengaged from your work. You can apply this rule so that you spend your time and effort on tasks that matter, and this may make you enjoy your work and be more engaged.

You will also create more time for passion outside your work. The principle will allow you to get more done with minimal effort. This will free up your time and give you more energy in your life so that you can pursue the passions outside your work – such as spending time with your family and exploring new hobbies.

To make the Pareto principle work on you, there are a couple of tasks you need to do. Track your time to identify all activities that eat at your time. Embrace automation as doing so presents a great opportunity to streamline tasks in your business. Focus on key clients as a small percentage of these clients will give you maximum revenue. Consider getting rid of anything that eats on your time and thinks beyond your business.