A mission statement articulates the purpose of a company. It announces to the world at large why an organization exists. Every business should have mission statements that unify the organization. You should think of a mission statement as a combination of what a business does, how, and why it does it, and all this is expressed in a way that encapsulates the values that are important to you. It can be a challenge to clearly and concisely bring all these ideas together. For this reason, we follow a simple approach and guide on how to come up with a company’s mission statement.
Describe what your company does
When describing what your company does, there is no room to be fancy. You need to be straight to the point and say it as it is. What products or services does your company produce or sell? Get down to the basics and be straight to answer this question. Be specific on the purpose of your company. It can be selling shoes, providing educational services, growing market vegetables, designing phone apps, among others.
Describe how your company does what it does
This part can be tricky to fill out. This is because you will not be looking for a detailed description of the physical operations of your business. To be able to answer this part in the right manner, you should be able to incorporate one or more of the core values of your business into your description. Take time to list the core values of your business. You might have values such as; providing high-quality products, providing superior customer service, protecting the quality of the environment, ensuring equal access to resources, among others.
Add why your company does what it does
This part of the mission statement should describe your spark or the passion behind your business. Why does your business do what it does? You should take a moment of reflection to think about why you started your business in the first place. When you are done crafting one, have a look at your mission statement and see if it fully captures what you want to say, and evaluate if there is a better way of saying it.
Put your mission statement to work
Once you have crafted the mission statement of your business, the next step is to put it into work. You would want your mission statement to direct your business planning, and also be at the front and center of the minds of everyone who works and interacts with your business. It should also explain to your prospects why they would want to do business with you. Some businesses will go to the extent of making their mission statement the core theme of their advertising campaigns. You should make your mission statement highly visible on your business premises, websites as well as in all your marketing materials.
There are some notable examples of mission statements we should all look forward to emulating. An example of one to look at is Facebook. Founded in 2004, its mission is to give people the power to build community and bring the world closer together. This explains the reason why people use Facebook to stay connected with their friends and family.