Top Growth Strategies Used by Successful Companies

Growth is fundamental for the survival of Alexandria towing services or any other business. Roughly, about 66 percent of businesses survive the first two years in operation, and about half make it to the five-year mark. Only 33 percent will celebrate their tenth anniversary. These numbers have continued to be remarkably consistent across multiple industries and they highlight how important it is to plan for the growth of a business from day one.

Business growth strategy

Growth strategies allow companies to expand their businesses. Growth is achieved through different practices such as opening new locations, investing in customer acquisition, and expanding a product line. A company’s industry and target market will influence which growth strategies a company will choose.

The most notable growth strategies entail the following;

– Adding a new product

– Investing in customer acquisition

– Looking for franchising opportunities

– Expanding product lines

– Selling products across multiple platforms

Here are some ways on how to grow a company successfully;

Choose a targeted area of growth

When you want to grow a business, it is always a good idea that you have a clear understanding of what and when you want to grow. Your business growth plan should be based on a specific area of growth. You may have a focus on growth in your employee headcount, expansion of current office, or warehouse, the addition of new locations or branches for your business expansion into new regions, the addition of new products and services among others. If possible, you can have a growth plan that encompasses multiple initiatives as listed above.

Conduct market and industry research

After you have chosen what you want to grow, you will need to justify why you want to grow in the areas you have chosen. Conduct research on the state of your industry to determine if your desired growth is both necessary and feasible. You can run surveys and have focus groups who know of the existence of potential customers and can give you vital insights into the industry you are involved in.

Set growth goals

Once you have decided on what you are growing, why and by how much, you should have important goals based on what is inspiring you and where ideally you want your organization to be. The goals you set should be both achievable and realistic and that is the reason you should set specific goals based on your industry. Take the necessary steps to qualify your goals in terms of metrics and timelines.

Plan your course of action

Now that you have everything figured out, you need to come up with ways of how you will achieve your growth goals by having a detailed growth strategy. You will need to determine your growth tools and requirements. The last step before acting on your plan is to determine any requirements your team will need throughout the process. Different resources will help you meet your growth goals faster and with a lot of accuracies. You will need to have the right amount of funding, tools, and software and get professional services such as consultancy to aid your growth.


Tips for Managing Conflict Within Remote Support Teams

A business owner may picture their towing company as a well-oiled machine with employees working collaboratively and in unity to solves problems facing the business. However, there will always be internal conflicts and issues that may slow down the smooth operation of a business. In modern businesses, most new technologies will help a business overcome a lot of roadblocks. When it comes to managing conflict within your teams, a lot needs to be done.

Here is how to go about it;

Set clear procedures and protocols

For some businesses, remote working may be new for some employees. It will never hurt to give your team a clear framework to work by. You need to set procedures that make working and interaction among your teams to be clear and ensure all protocols are well communicated. Understand the kind of information that needs to be shared among your team members. Set out procedures on how workers should share different information. Set out who needs to be informed on the progress of different information

Lead by example

Whatever your leadership style is, actions will always speak louder than words. When managing a remote team, you need to lead by example. You need to follow your procedures and try to avoid any form of conflict within yourself. As far as management is concerned, they can achieve the same by tying as much as possible to avoid saying things that might hurt team members. They also need to work on ensuring disagreements are solved amicably.

Build teams that can blend

One of the easiest ways of building teams that can work together is based on building teams based on geography and personal characteristics. Depending on how your business operates, not all team members will always work together. You may have a set of teams that have come up to work together based on the nature of their tasks. Consider time differences and geographical location as a key factor in distributing members on the teams they will belong to. Additionally, work on setting up teams based on their skills and key characteristics.

Host catch up meetings

One of the best ways to bring your teams together for information sharing and bonding is through hosting meetings. Meetings are very important for information sharing and can be key in helping the growing workforce stay more organized and motivated. If you want your organization to grow, you must ensure your teams come together through meetings and encourage collaboration and information sharing.

Recognize and award achievements

It is important to recognize and reward good performance among your team members. One of the things that should never lack among your team members is morale. It is important to keep your teams highly engaged and motivated at all times. Employee satisfaction will be higher when management can notice and reward good work. Recognizing achievement should always be a collaborative experience and you should always encourage your members with rewards. Teams will be more motivated to deliver exceptional results if there is a motivation for rewards.


Why Startups Need to Invest in Marketing

The life of an entrepreneur is never easy. Startup founders working in any industry be it towing service, fashion, tech, etc. are bringing their ideas to life daily. They will never have enough time and will find themselves juggling from one area to the next to have processes work according to their expectations. For a business to grow, it must make sales. One way of accelerating the process of generating revenue is through marketing.

If you are running a startup, here are some of the reasons you need to invest in marketing.

More than email Marketing

Marketing is more than just a clever email marketing campaign or running ads on social media. It is a discipline that should be part of any startup’s process. A startup doesn’t have to establish itself just by building a great product. However, it can achieve its mission and vision by having an inclusive and aggressive marketing strategy and having its products and services at the reach of all potential prospects.

Marketing is more than ideas

You can have the best idea in the world, but if you fail to couple your strategy in a story that you can share with your audience, no one will know what you stand for. You can seek the help of an agency that you can partner with to help spread your story. Ensure the agency you choose to help you can both believe in your story and also have strategic insights to help spread the story to the world.

Get marketing from the word go

You should never think of marketing to be an expensive affair that should be avoided. If you start to establish your startup without marketing, you will struggle a lot. Marketing should be the highest ROI toolset in the arsenals of a startup. You will never have any place to find market validation, critical early feedback, and organizing your distribution channels than through streamlining your marketing operations.

Establishing a Strong Brand

Marketing helps startups to establish a strong brand, and that is one of the best investments a startup can make. Smart marketing can work wonders in legitimizing a new company and creating much-needed excitement and engagements with clients. No one knows you yet, so it’s important to ensure you get people who care enough about what you offer.

Customer Acquisition

Without marketing, no startup can acquire new customers and convert them into potential clients. Customer acquisition is what allows a startup to get established and grow into a mature company. You can do marketing internally without having to hire an agency to carry out expensive processes for you.

You should always be marketing even before you finish developing a product. You don’t necessarily have to launch an incomplete product to the market, but to make the launch a little bit easier, you can entice your prospects with what’s coming up. With time, as you grow, you can now consider outsourcing marketing processes to an agency that can accelerate your rate of growth.


Sure ways to Increase Your Market Share

As a business, be it you are involved in simple carpet cleaning or complex eCommerce, knowing your market share tells you how you rank against your competition. For you to grow, you must increase your market share. When we talk about raising your market share, we are talking about making informed marketing decisions that help in contributing to the overall sales and customer retention.

Market Share

Increasing market share entails increasing the efforts you put into sales as a business, and making use of new and additional strategies to help you get there. Market share refers to the percentage of total sales in an industry that is generated by a particular company. Market share is calculated by taking the company’s sales over a certain period and dividing it by the total sales of the industry over the same period as well.

Essentially, market share is how much you make as a company in the industry, and how it stacks up against others. To increase your market share, you must make more sales than your competitors and increase your share in the industry you are involved with. This is much easier said than done, but to do it, here’s what you can do.

Find your niche and stick to it.

Your company needs to have a few characteristics that set it apart from the rest in the pack. You need to have a distinguished brand characteristic that enables people to more easily identify your company’s products across a line of similar-looking products. If your company can create a recognized brand identity, while at the same time producing higher quality products and services than the competition, you stand to increase your market share.


Innovations are very important if you want to stay current in your industry and increase your market share. While some design elements such as log remain the same, you must be able to make system upgrades from time to time, on the products you have on the market. As society continues to grow, you want to delight your customers with new products and give them a reason to continue using your products.

Engage with customers

Customers already know what they want and so, one way to reward them is to ask them questions on what they need. You need to come up with a carefully crafted survey that you can send to your loyal customers with questions about design, features, and updates they would want on the next product. Engaging with your customers makes them feel very much appreciated and valued, and you recognize them as a valuable contribution to your company.

Continue to delight your customers

You need to go above and beyond to create loyal customers and do more to ensure they are always delighted. There are bare minimum expectations your customers will have on you, and you must ensure those expectations are fully met. Additionally, to grow, you must think about acquisitions. You can increase market share by acquiring other small and rival companies and making them part of your process. You will need to be diligent and perform a lot of research to identify the best mergers which would give you the maximum force.


Benefits of Educating Prospects with Free Content

The main goal of any business such as towing service or any other is to present prospects and customers with solutions they need, in exchange to making profits. Sometimes, your prospects may not be able to purchase from you because they are not aware of what you offer. It is your duty to ensure you educate them on what you offer. One of the best ways to ensure your prospects and customers understand what you offer is through educating them with free content. Offering free content to your target audience and prospective customers can help in pushing the products and services you sell.

Here are the benefits of educating prospects with free content.

Building trust

Free content is great at building trust. Using free whether in the form of blog articles, eBooks, videos or webinars can do wonders in boosting brand trust and credibility. Quality content also shows prospective customers that your business is a thought leader in your industry. This will translate into initial trust for your products and services. Additionally, if the content you are creating is educations, it helps your prospects learn something new and in some way, it can solve their problems.

Creating prospects

Free content helps in creating prospects and turning customers into evangelists for your business. If prospects and customers find value in your content, you could end up with very powerful content evangelist. These will be people sharing and promoting your content on your behalf. It can be very beneficial because it helps in expanding the reach of your content and generating brand awareness that go beyond your direct network. Happy customers are also known to be best advocates. They have first-hand experience with your brand and consumers have a tendency of trusting each other more.

Driving traffic

Free content does wonders in driving traffic. Creating content presents a fantastic way to get found online and increases the chances of traffic you can get to your site. You can drive traffic to your site through methods such as SEO and ranking on relevant keywords, but offering free content on your site will increase the chances of getting high organic traffic. Additionally, promoting content on social media will increase your referral traffic as compared to using expensive methods of paid marketing.

Providing qualified leads

Free traffic provides qualified leads. This is a huge benefit of free content, especially if is is quite educational. The more prospects who read your content, the smarter they become about your business on what you offer, and it becomes easier for them to do business with you. The better you educate them, the more qualified they become as leads and the easier they become to convert.

Additionally, you need to understand free content makes for happier customers. When your content is effective at communicating and educating customers about what problems your products and services can solve, they develop better expectations as customers, and this is what makes them happier. Rather than blindly purchasing from you, they will now fully understand what you offer.


Ways to Use AI Writing Assistants for Customer Service

In 2018, there was a prediction that remote work would become a standard business function of the future. That future quickly arrived in 2020 and has presented an array of unexpected challenges and pressured businesses to adapt to an environment that is full of new rules and regulations.  Remote working is here to stay and the best communities can do is to work on apps that would support their business functions.

Artificial intelligent assistants have become more common and help businesses to be more productive. Here are some of the ways AI assistants are being applied in business.

Integrating AI for copyediting

People in business are now integrating AI as their copyeditor. If you are using Gmail, you are already benefiting from AI as it helps with small business tasks such as auto-completing words and sentences and also providing advanced features for exploring your inbox. If you support customers via email or chat, the AI tool can help you position your responses to customers in a more efficient and clear way. AI writing assistants help in editing sentence structures, grammar, the tone among others.

Standardize test-based responses

Not everyone is a natural writer and some people would rather call a customer directly than type lengthy explanations. Sometimes, a direct call is the best step to take, but you will be faced with situations where a customer will request a text-based response in addition to a phone call. AI writing assistants help employees focus on the most important aspects of writing, and manage the tedious phrasing for them.

Avoid miscommunication with customers

Communication software such as Slack and Zoom allows people to chat internally. However, sometimes, thoughts and ideas don’t always come across as intended when delivered via a text-based medium. With text, constructive criticism may sound too direct and a slightly sarcastic comment might come as too aggressive. This is where AI comes in to help businesses have more control and insight into what their teams are writing because consumers are paying closer attention to a brand’s voice and messaging.

Write with an equitable and inclusive perspective

AI is being used in ensuring writing is inclusive, and open-minded, in a way that is not biased towards any group. Some AI apps can identify the racist, insensitive or offensive language and offer suggestions on correcting or improving the same. It is the work of business leaders to deliver in a way that is inclusive to everyone and take necessary steps to ensure there is no form of bias to any group.

With the help of artificial intelligence applications, businesses stand a better chance of taking meaningful steps towards eradicating offensive language and ensure communication is up to the standards of cultural expectations. Some businesses don’t have any specific reason for failure to enact AI applications in their business operations. Others have been misadvised on issues concerning data and technological complexities and are just too cautious about implementing AI in their operations. With the rise of remote working, there is not a better time to implement AI than now.