We are living in a saturated and competitive world of social media, and it’s becoming increasingly hard to stand out. Businesses, regardless of size, have to set themselves apart and create eye-catching content that stands above their crowd. Everyone is trying to do their thing differently, to woe their following. There is a need to become more creative if you want to deliver results for your business. However, will the application of the right strategies, you can stand out. Here are a couple of ways to go about it.
Write enticing headlines
Clickbait is the way to go throughout social media. For people to click on your social media post, your headlines must be engaging. You need to include a shock factor or use trending and relevant phrases that would make your audience to be instantly attracted to what you have to offer. However, for the headlines you use, ensure they are not over-promising and under-delivering. Users would not need much thinking to decide if to click to a post or not, so ensure you also create a balance between the words you use on your headlines and their practicality.
Get a working website
Create an easy and accessible website and have it well optimized to work well on tablets and mobile devices. You will want your users to have easy navigation to your sites and enhance their browsing experience. A poorly designed and complicated website will frustrate your site’s visitors and turn them away. Ensure your site also offers opportunities for potential new customers to subscribe to your content.
Make use of social proof
Gaining more authority on social media can even work better if you show social proof of people who have had good interaction and success with your products or services. Get good and efficient testimonials of customers who have had previous good experience with your products and have them post photos and videos on social media while using your product.
Have a personality
Another problem companies have to deal with is the way today’s customers have a short attention span. If someone clicks on a link and it’s not immediately engaging, they are likely to get bored and they will move on. Most of us have a short attention span. To solve this issue, it is important to have a business personality that you can stick with. You can use visually engaging images and create a personality from the content you share. Have a goal of ensuring a large percentage of people click on your content and engage.
The more relevant you are to your audience, the more followers you will continue to attract. To provide relevance, you need to make use of good content that encourages readers to continue clicking and reading your content. If you have nothing so resourceful to share on a daily basis, then post less. Ensure every post has a purpose and form part of the core mission and vision of your company. Always stay relevant and unique.